My initial impressions of INSIGNIA are that it is very modern, very 'sans serif', and very round. Many of the letter forms are based on perfect circles. The line widths do not vary. The quirky tongues and tails that come off some letters give it a personality that is stylish, youthful, upbeat, casual and fun. Due to the solid stroke weights, and similarity of letter shapes, is not easily legible, but it is very striking when larger than the surrounding text, and used in moderation, because it grabs your attention.

"Designed as a headline face for Arena magazine, Insignia is a monotone sans serif face based on geometric shapes. It bears some similarity to Cable, and has a 1930's feel to it. Use for advertising and display work."

Syntax | Lithos | Folio | Century Schoolbook | Bembo | Eras | Helvetica | Insignia | American Typewriter | Garamond | Futura | Gill Sans | Fritz Quadrata | Goudy | Bodoni | Optima | Baskerville | Kabel | Palatino | Template Gothic | Franklin Gothic | Lubalin Graph | Officina Sans | Didot