Friz Quadrata has the special quality of combining elegance with playfulness. Bowls that don't close and curved serifs give it a fun ebullience, yet it holds its own in the classiest of settings.
Adobe Corporation classifies Friz Quadrata as both a "Decorative and Display" typeface and a "Glyphic" typeface.
As a "Decorative and Display" typeface, Friz Quadrata is best used for headlines, titles and signs. It gently calls out for attention and sets a mood, but is not meant to be easily read as body text.
As a "Glyphic" font, Friz Quadrata is based on letters carved or chiselled in stone; unlike most typefaces, which are based on forms created with pen or brush.