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SFSU MSP's Digtal Video Intensive students had the rare opportunity to shoot, edit and deliver an 80 minute concert video to air on DIRECTV including continuous showings on Jet Blue Airlines.

This first-of-its-kind project was made possible through the support of numerous sponsors:

Apple Computer, Atto Technology, Canon, Clear-com, Cyber3, Denis E. Kellman Esq., Monaco, Poskat Enterprises, Inc., RCA Records-BMG, Seagate Technologies, Spring Communications, StorCase Technologies and Villa Montalvo, and DeepSouth Entertainment

 

Spearheaded by Lana Posner of Poskat Enterprises and Mark Altekruse of Apple Computers, the idea was to create the first student-driven commercial project for a major label and cable TV. They immediately contacted SFSU's Craig Abaya, who'd been known around Apple for his for developing real-world training programs including his work on Apple's Digital Campus.

 

The online production journal kept the nationwide sponsors and collaborators up-to-date on the San Francisco team's progress. After the concerts, Craig linked the journal to a post-production equivalent.
After initial meetings with Mark and Lana, Craig went to work establising the crew including DVI faculty to help mentor the student team through each stage of the production. In addition to several pre-production meetings, teleconferneces with sponsors, crew and management, Craig kept everyone informed with an online production journal.

 
The mentor crew was comprised of SFSU MSP faculty and staff who worked with the Digital Video Intensive.

Craig Abaya
Jarid Johnson



Craig Abaya
as director and line-producer, his first move was to invite a crew of professional mentors to help shepherd the
student team.

Jarid Johnson
served as director and director of photography.

Shelley Blockhus
served as assistant director and technical manager for the shoot and editing sessions.

 Kim Foscato
served as audio and technical consultant and created rough demo cuts to keep the label appraised of the footage.		 Thomas Luehrsen
served as editing consultant and established the log-and-capture ground rules.		 Mark DeVito
served as post-production and editing consultant and mentored on the broadcast requirements.

 

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